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Reporting Position

Head of Marketing, APAC

Key Objective

(Outline key/overall purpose and objectives of the role)

Marketing Manager who is passionate about the online game industry to develop advertising faced marketing and
promotion program for Korea market. This position requires strong qualitative and quantitative aptitude, and candidates
are expected to produce case studies, presentations and narratives, and run ROI-based rewarding/incentive programs
using direct response channels such as e-mail, online advertising, print, direct mail, co-marketing, and others.
The ideal candidate will have a background in brand management, direct response marketing, consulting, PR, journalism
or advertising and have experience working with large, global and consumer brands.

Specific Responsibilities

(Outline specific tasks and responsibilities of the role)

Responsibilities include but are not limited to the following:

• Own and manage “one-to-many” marketing communications and acquisition/retention programs for gamers and drive overall short-term and long-term revenue performance
• Work closely with partners, HQ and internal stakeholders on planning, approval and execution of marketing plans and other initiates
• Manage 3rd party ecosystem (agencies, freelancers, partners, internal counterparts and etc)
• Develop and lead program calendar/roadmap and communicate to all stakeholders
• Generate breakthrough analytical insights that drive significant revenue improvement and measure ROI impact of all marketing campaigns
• Partner with global/regional teams and cross-functional counterparts to drive and deliver scalable end-user marketing programs
• Manage Korea marketing team

Relevant Experience and Training

(Indicate the essential experience, education, qualifications, licensure, certification required to perform this position effectively)

• BA/BS degree in marketing or a related field
• 6+ years of relevant experience
• Experience supporting large scale direct marketing or online marketing campaigns is a plus
• Experience producing marketing materials

Relevant Knowledge, Skills, Abilities

(Indicate the professional knowledge, skills and abilities required to perform this position effectively)

• Strong understanding and interest in Internet Game Room and ‘Free-to-Play’ game
• Strong project management skills
• Strong leadership with people management skills
• Must have verbal communication skill in English